Benefits of Broadway Hometown Partnership

Protecting and improving businesses community while maintaining small town character:

1. Broadway Hometown Partnership’s focus is a prominent employment center. Alone, it accounts for almost 500 of the jobs in Broadway. That is 1/3 of all jobs in the town.
2. As a business center, Broadway Hometown Partnership’s focus area plays a major role. It represents the largest concentration of businesses in the community.
3. The business center is a reflection of how our community sees itself…a critical factor in business retention and recruitment efforts. If it is neglected, outsiders will see this neglect as a reflection of the entire community and its citizens.
4. Business represents a significant portion of our community's tax base. If this declines, its property will decrease in value. This increases the tax burden on other parts of the community. By assisting businesses they are more profitable and a stable tax base will be maintained.
5. The area Broadway Hometown Partnership works in is an indispensable shopping and ser-vice center in the community. It includes unique shopping and service opportunities. Real estate, accountant, and insurance offices…as well as financial institutions are located here.
6. Our businesses and their buildings the historic core of our community. Many of the buildings are of local historical significance. They should be preserved to help highlight our community's history.
7. Our business center represents a vast amount of public and private investment. Imagine paying to recreate all the public infrastructure and real estate in a central business district. Imagine the waste of past dollars spent if it is neglected.
8. Main Street’s across Virginia are often a major tourist draw. When people travel, they want to see unique places…there isn't another town like ours in the world! This brings additional dollars without additional residents, which stabilizes the tax base.
9. By creating a desirable business center, we create a desirable community. By creating a desirable business center more are encouraged to shop locally. This in turn contributes valuable dollars to our public schools, charities, and local families.
10. And, perhaps most important, our Main Street provides a sense of community and place. As Carol Lifkind, author of Main Street: The Face of Urban America said, "…Main Street and the small towns they run through are uniquely American, a powerful symbol of shared experience, of common memory, of the challenge and the struggle of building a civilization…Main Street is always familiar, always recognizable as the heart and soul of our town." In the end, this is why we want to revitalize Broadway.